Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. The term lateral thinking was coined by Edward de Bono in the book New Think: The Use of Lateral Thinking published in 1967.
VERTICAL THINKING
Vertical thinking is a type of approach to problems that usually involves one being selective, analytical, and sequential. It could be said that it is the opposite of lateral thinking.
Vertical thinking is logical but only in one direction. You ignore the possibilities and alternatives around you or various other ways of doing same thing. Vertical way of thinking is the problem solving way the way computers do. Rotating a problem from different angles to try and locate alternative points of entry involves Lateral thinking. This is a creative processing that the human mind can do, but computers are generally unable to do. It is useful when one channel of thought reaches a dead end and another approach is needed.
It can be difficult but satisfying to solve and will encourage you to examine lots of different clues and information without any prejudice. Thinking laterally and avoiding the obvious is a great tool in life of a manager. This thinking asks you generate 3-4 alternatives to a given problem and then try one option at a time to put into action and see the results for best.
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